TV Advertisement Group Assignment
Objectives:
Upon completion of this assignment, the learner will:
- Develop a 1-minute video explaining an assigned medication. (CO 1, 5)
- Integrate the use of appropriate graphics, action, and audio. (CO 5)
- Simplify patient teaching information into language appropriate for the non-medical audience. (CO 2, 5)
- Provide accurate, factual information for patient teaching. (CO 1)
Instructions
Create a 1-minute video TV advertising style on your assigned medication. You will be working in your pre-assigned groups. Remember that patient information should be clear and concise, avoid the use of medical terminology, and accurately explain information to an audience.
Suggested format
- Medication name (both Trade and generic) are clearly introduced.
- Purpose of medication described.
- Significant side effects discussed.
- Safety issues with medication explained along with “what to do if…”
- End credits (reference list)
Upload completed video to this assignment dropbox. You should also post your video to next weeks discussion board in preparation for the peer review.
Rubric
Your TV Advertisement will be evaluated using the rubric below.
Video Advertisement Rubric UPDATED
| Criteria | Ratings | Pts | |
|---|---|---|---|
| This criterion is linked to a Learning OutcomeClarity and ConcisenessThis criteria focuses on the ability of the student group to clearly articulate the message. | 22.5 ptsExemplaryInformation is clearly and concisely presented with minimal use of medical terminology.15 ptsGoodInformation is presented clearly, with 3-5 instances of medical terminology.9 ptsSatisfactoryInformation is confusing with 3-5 instances of medical terminology.0 ptsPoorInformation is confusing and has more than 5 instances of medical terminology. | 22.5 pts | |
| This criterion is linked to a Learning OutcomeGraphicsThis criteria focuses on the clarity and appropriate use of images in the video. | 15 ptsExemplaryIncludes 2-3 images to convey information accurately and concisely.10 ptsGoodIncludes 1-2 images to convey information accurately and concisely.5 ptsSatisfactory1 image provided, but NOT appropriate to convey information to the video or is distracting to the viewer.0 ptsPoorThere is no use of images in the video. | 15 pts | |
| This criterion is linked to a Learning OutcomeContent AccuracyThis criteria focuses on the accuracy of the information provided. | 45 ptsExemplaryInformation provided is accurate, inclusive, and includes important instructions for patients.32 ptsGoodInformation provided is accurate but important information omitted from infographic.15 ptsSatisfactorySome information is present, but more is omitted than included.0 ptsPoorInformation provided is inaccurate or inappropriate for patient teaching. | 45 pts | |
| This criterion is linked to a Learning OutcomeAttractiveness and OrganizationThis criteria recognizes the visual appearance and the presentation of the information in an organized manner. | 15 ptsExemplaryExceptional attractive formatting with information well-organized.10 ptsGoodAttractive formatting and well-organized information.5 ptsSatisfactoryLimited formatting and poor organization of information.0 ptsPoorNo formatting and poor organization of material. | 15 pts | |
| This criterion is linked to a Learning OutcomeParticipationEach members demonstrate participation in video and speak clearly. | 22.5 ptsExemplaryThe individual member contributed to the assignment and are visibly contributing in the video, as evidenced by work distribution sheet.15 ptsGoodIndividual member present in the video, but not clear or concise. Evidence of participation in preparation of the final product on the work distribution sheet.9 ptsSatisfactoryIndividual member not visible in the video, participated in the audio portion only.0 ptsPoorThe individual member did not participate in the video. | 22.5 pts | |
| This criterion is linked to a Learning OutcomeTimeliness | 15 ptsExemplaryVideo is between 50 and 60 seconds in length.10 ptsGoodVideo is plus or minus 10 seconds of the required time frame.5 ptsSatisfactoryVideo is plus or minus 15 seconds of the required time frame.0 ptsPoorVideo is plus or minus 20 seconds of the required time frame. | 15 pts | |
| This criterion is linked to a Learning OutcomeReferences3-5 professional references clearly visible at end of video. | 15 ptsExemplary3-5 professional references visible at the end of video.10 ptsGood2 professional references clearly visible at end of video.5 ptsSatisfactory1 professional reference, or references not clearly visible.0 ptsPoorNo references provided. | 15 pts | |
| Total Points: 150 | |||
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